Gray hair meets AI ℠
Our comprehensive solutions reveal the degree of engagement, preference, and loyalty clients feel towards your business. This intelligence enables better prioritization of finite marketing resources and focusing of business development efforts to produce the greatest return.
Business Development Retrospectives
We independently review business development efforts to reveal truths and identify patterns beyond mere wins and losses. The process involves separate conversations with business developers and client decision-makers.
We capture deeper intelligence about the outcome, including decision criteria, competitive set, brand positioning, and client experience. Finally, we present our findings empathetically, knowing that it’s tough for any of us to hear when our defenses are up.
Culturally, these findings prevent needless second-guessing and the lack of meaningful feedback that inhibits organizations from achieving sustainable growth.
Client Alignment Index
The Client Alignment Index (CAI) is a scientifically validated research instrument that measures the degrees of loyalty and engagement clients feel towards your business.
Our SaaS-based survey tool leverages machine learning to enable businesses to conduct client research with a sample size as small as 50 client participants (ideal for B2B), using a discrete, three-question survey that only takes a few minutes to complete.
The CAI provides companies we serve with an evidence-based predictive score regarding the level of alignment they can achieve with their clients, including what levers of loyalty are most useful for them to deploy.
Advisory Services
We strike the right balance of being there when you need us while also avoiding working ourselves into jobs better suited for your people to carry forward.
We offer an advise-on-demand model designed to share what we have uncovered through interactive, highly-involving experiences like keynotes, workshops, coaching one-on-ones, and ask-me-anything style sessions that are purposeful, fun, spirited, and grounded in a positive, growth mindset.
No speechifying or judgment or “we’ve already tried that” allowed. Just us working collaboratively and confidently to get you there faster.
Let’s explore big ideas.
We are an uncommon business by design. We ask the right questions, are generous about what we know, and avoid wasting anyone’s time as a matter of principle.